SUGAR GROUP HOLDINGS INVESTMENT
The purpose of this Confidential Investment Offering Overview is to provide a summary of a possible future private investment opportunity that may be made available to a certain limited number of accredited investors. This is not an offer to sell real estate and/or any type of security, partnership interest, public or otherwise.
The contemplated offering, if made available formally, would provide Investors with the opportunity to invest in five newly built Sugar Factory locations throughout the country and two Down N’ Dirty Tacos locations in New York City and Hollywood. The Sugar Factory is a Las Vegas based retail and restaurant concept developed by some of the most successful nightlife industry veterans in Las Vegas. Their colorful stores and restaurants are a sugar addict’s dream and the concept has been expanding rapidly around the entire world. The majority of their locations are Sugar Factory American Brasseries. These restaurants feature a menu created by a Michelin award-winning chef and treat guests to a one-of-a-kind dining experience, serving decadent and tasty fare to satisfy sweet and savory cravings. The menu is broken down into several sections, including a wide variety of steaks, lobster, seafood, pastas, salads, sandwiches and more. Sugar Factory American Brasserie’s exclusive drink menu is like none other. The celebrated eatery is well known for its 36-ounce alcohol-infused smoking candy goblets such as the Lollipop Passion infused with coconut, pineapple and melon flavors, adorned with candy necklaces and swirly lollipops. The eatery’s exclusive Chocolate Lounge acts as an intimate alcove set to deliver the ultimate experience to patrons interested in fondue, wine, champagne and liquor pairings. With prices ranging from $28-$1,000, guests may choose a tasting for two, or a lavish feast, which includes Dom Perignon champagne, dark chocolates and more.
The Sugar Factory excels at the marketing of their stores and products. Celebrities from Britney Spears to the Kardashian Family all have specialty Sugar Factory products and through the power of social media are able to be the best spokespeople for the Sugar Factory stores. When a Sugar Factory opening occurs, most likely with celebrities in attendance, thousands of people line the red carpet for a glimpse of the stars and to have a taste of what so many customers are raving about. With locations so far in Manhattan, Miami, Chicago, and Washington D.C., and locations under construction throughout the world, customers are highly anticipating each new opening and bringing their family and friends to enjoy the fun. Each Sugar Factory location is a visual feast and is both glamorous and comfortable. Customers have been known to wait up to three hours for a table in some locations and bring back family and friends to enjoy the surroundings and delicious food. It is the perfect place for a birthday party, bachelorette celebration, or even an engagement. The five new Sugar Factory locations will be located in New York City, suburban Washington, D.C., the Foxwoods Casino in Connecticut, and Seattle, Washington.
The second concept we are participating in is Down N’ Dirty Tacos. Created by the founders of The Sugar Factory, and making its debut on Miami's South Beach, Down N’ Dirty Tacos and Tequila Bar has become wildly popular among those looking for the authentic flavors of the barrio. Taking its cues from the edgier side of Mexican culture, including Dia de los Muertos (Day of the Dead) celebrations and masked luchadores, Down N’ Dirty Tacos infuses its unique menu and cocktails with exotic and delicious offerings that excite the soul. The original location, on world famous Ocean Drive, has been packing in the diners since it opened and combined with the marketing and operating expertise of the Sugar Factory team it is sure to be a huge success in both New York City and Hollywood.
The first Sugar Factory location opened in the Mirage hotel in Las Vegas in 2009 as a retail store and several years later as a full restaurant and lounge. Over the past several years, Sugar Factory restaurants have opened in Orlando, Washington D.C., Miami, New York City, and Chicago, with additional locations under development throughout the world.