SUGAR VEGAS TWO RESTAURANT
The Sugar Factory brand has become a worldwide phenomenon – offering everyone a sweet escape for the young and not-so-young alike. The Sugar Factory is the first of its kind, bringing the world of celebrity entertainment to a consumer offering in the retail confectionary sector. This strategy has been imbedded in the marketing campaigns of successful clubs and restaurants for decades yet no one has thought to apply this strategy to candy. Each Sugar Factory location has an endless supply of candy and sugar themed snack foods that appeal to both children and the inner-child in everyone. Iconic superstars including Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria, Carmen Electra and Rupert Grint are just a few of the celebrities who have either endorsed or have been spotted with the sparkly lollipops. Sugar Factory’s loyal celebrity following has received widespread media attention from People Magazine, the Daily Mail, Extra and more. With the explosion of social media, these celebrities help get the word out to their millions of loyal followers that the Sugar Factory is their destination of choice.
The Sugar Factory Las Vegas location will feature 345 seats in 18,000 square feet of dining space including a chocolate lounge, margarita bar, private dining rooms, and even a merry-go-round. It will be an over the top restaurant in a city that is known for its lavish dining options. With the added bonus of celebrity guests, tourists will all want to dine at Sugar Factory to feel as though they are a part of the glamorous world their favorite stars occupy, and when they see that the food is top notch, they will continue to return to the restaurant and recommend it to their friends and family.
There are currently Sugar Factory locations in multiple cities around the United States with worldwide destinations currently under development. The New York City location, which opened in 2013, had revenues of $6 million in 2014, operating out of only 1,600 square feet. They recently opened a new 8,000 square foot location in New York’s Meatpacking District that is on track to significantly grow the revenue. The Miami Beach location, on Ocean Drive in South Beach, is on pace for $8 million in revenues, and the Chicago location, in Rosemont, is on pace for $10 million in sales from a 9,000 square foot location. Finally, the original flagship Las Vegas location had 2013 revenues of over $20 million, thereby fuelling the need for an incredible, new showplace to dazzle the over 40 million annual visitors to Las Vegas.
In addition to the currently operating Sugar Factory locations throughout the United States, there are plans in development to open new restaurants in London, Boston, Los Angeles, Dubai, the Philippines, Bahrain, and Houston, with future cities under discussion. Sugar Factory is on track to become the next global retail and restaurant giant, with a following of customers spanning every age group. Through product licensing deals with world renowned celebrities, as well as a newly signed deal with DC Comics to feature their characters on candy products, as well as a deal with Hello Kitty, the Sugar Factory, through strategic partnerships, is growing their customer awareness rapidly.
Over the last decade there has been a shift in the Las Vegas Strip. For years, Caesar’s Palace was considered the epicenter of Vegas, however due to substantial development on the north part of the strip, that center is moving north to the area surrounding Fashion Show Mall. This is primarily due to the construction and popularity of the Wynn and Encore resorts, in addition to the Palazzo and Venetian all being in this location, and focusing on a higher end clientele looking for unique dining and cultural experiences while in Las Vegas. Additionally, Resorts World is under construction on a $4 billion Chinese themed resort with 3,500 rooms directly next door to the Fashion Show Mall. Billionaire James Packer of Crown Entertainment recently purchased land directly across from Wynn Encore for a planned resort that has not yet been announced. All of this development in the area surrounding the Sugar Factory American Brasserie will only further strengthen the performance of the restaurant.